How to Choose the Best Time to Use Social and Digital Media
As a digital and social media marketing company, you need to have a better understanding of the best time to use digital and social media in your marketing mix. The following are some commonly used digital and social media platforms and social networking channels, their most effective uses, and specific social and digital outreach advice based on the current trends and findings. It is always helpful to periodically gather fresh insights and analytics on your users and profiles, as well as to adapt your efforts accordingly for future campaigns, so that your audience, your content, and your business can grow in harmony.
While there are many ways to track and measure the effectiveness of your social media campaign, only a select few provide consistent insights about user behavior. A few popular methods include:
– User Demographics. Social media research has found that a majority of users today are over the age of thirty and live in metropolitan areas. They also typically have at least one active social or digital network account and frequent a wide variety of content channels. These findings show us that a large portion of our user base is quite mature, highly educated, and likely to make buying decisions.
– Mobile Usage. In order to succeed with your online marketing efforts, you have to make sure you reach your target audience. By tracking mobile usage, you can determine which users are more responsive to your offerings and which are less likely to convert. By tracking which users are most responsive to your marketing offers and content, you can more effectively target them with additional promotions and messages to increase the likelihood that they will become customers.
– User Behavior. There are a number of tools available to help you monitor user behavior. A common tool includes Google Analytics, which allows you to collect relevant information about your customers, such as who they are, what they do, how frequently they surf and read pages, what they purchase and where they go, and other web pages they frequent, the products they look at ads on and what websites they click on to navigate around your site, and more.
– Content. There are also a number of tools available to help you determine your content’s effectiveness. If you’ve been running a social and digital media campaign for quite a while, you may have developed some insights into the way users read and share, browse, interact with each other and your content, and your social network, and much more.
The best time to use social media is dependent on how you’re running your campaign. If you want to create content that encourages users to connect with you and engage with you, the best time to use social is now.
For those of you just getting started, or looking for ways to increase traffic to your online business, it is a good idea to be aware of these three ideas and consider each for your own purposes. Take the time to investigate and implement these suggestions in order to create a more successful digital and social media marketing strategy.
– The best time to use social is right now! There are many social and digital media networks available and each one is different in terms of its features, content, and marketing approach. When you choose the best network to work with, the most important thing to remember is that the more people you’re reaching, the more likely you’ll succeed. – Social and digital media networks have exploded over the past few years and there are more options than ever before.
It is very important to choose the right social network for your online business. For example, some social networks are built specifically to help brands and small businesses promote and market their products and services. Other networks, such as Twitter, are built for connecting people who share common interests. If you’re a small business, it is important to think about what type of online presence you would like to achieve and which social network can best support that goal.
– Use social networks for promotion and not just for personal communications. The best time to use social and digital media depends largely on your own marketing objectives and goals and what is most important to you, whether it is promoting your business and getting feedback, keeping in touch with friends and family, increasing your brand and sales, creating a social presence among your existing customers, building a community of loyal customers and others, creating a brand awareness and so much more. Social networking and marketing on the other hand are best for building relationships and establishing relationships with your customers and prospects, creating a community of followers and fans, building a large database of potential customers and even building a following and reputation among your peers.
Social networking and digital media are great tools to have, but only if you know how to use them appropriately. You can’t just jump into the deep end and expect to swim with the sharks. You must understand and realize that when you use these channels properly, you can reap the benefits without drowning and drown yourself.